In Gerry McGovern’s New Thinking newsletter he discusses today, Blogs and blogging: advantages and disadvantages.
He notes one of the advantages of blogging,
Blogs can build the profile of the writer, showcasing the organization as having talent and expertise.
And a disadvantage,
Like practically everything else on the Web, blogs are easy to start and hard to maintain. Writing coherently is one of the most difficult and time-consuming tasks for a human being to undertake. So, far from blogs being a cheap strategy, they are a very expensive one, in that they eat up time. As a result, many blogs are not updated, thus damaging rather than enhancing the reputation of the organization.